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GMDC’s Center Store: Essential for Total Store Growth report highlights the fact that such elements as nonfoods, grocerants and in-store health clinic can play a big role in improving customer experience and combating food price deflation, loss to online sales in impulse categories and changing shopper interests. Among the key players in stores that are aligning with consumers desires, the report said, is a focus on wellness. “The best stores run wellness sections that parallel today’s healthful lifestyle and self-care trends,” GMDC president and CEO Patrick Spear said. “Their inline areas for housewares, home, baby, home office, pet and more, infuse the latest technologies and design. And they collaborate with brands that know end-users well, while innovating to connect emotionally. It’s these type of strategies that upgrade store image and performance, and win the hearts and minds of today’s consumer.” For the report, GMDC worked with Nielsen, Kantar Retail, Acosta, Profitero, Jacent Merchandising, GlobalData, BHDP and RNG to bring actionable insights about what food and nonfood items can be paired to bring in as much as 400% more sales. The report conceptualizes the “center store of the future,” reflecting how consumer attitudes are projected to change in the coming years — including store-in-store concepts, new meix strategies, health and occasion groupings and potential aisle layouts. Steps that retailers can take to make the center store exciting include creating a manager position over cross-merchandising, allowing them the leeway to decide what the optimal product pairings and places for cross-displays are. Additionally, it the report recommends a commitment to metrics detailing cross-merchandising successes to make them repeatable. And when it comes to health and wellness, the report notes that retailers can shine in brick-and-mortar where their digital competitiors can’t — namely by offering health consultations and dietitian services in-store to further engage customers. The report also notes that if food retailers got shoppers to purchases one more general merchandise item annually — four instead of three — they would bring in $500 million in additional revenue.
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The price point is slightly higher than its better known counterpart - with dresses costing around £80 and leather totes around £110 - but its reflected in the high quality fabrics. In a similar way to Zara, the garments in store and online are renewed twice a week to reflect latest trends. Left: Culottes, £54.90. Right: Jeans with fringed knees, £39.90 Pull&Bear is ideal for festivals and summer holidays and is targetted at a young, cool crowd with a penchant for casual clothes (crossover neckline jumpsuit with ruffle trim, £17.99) Pull&Bear was created in 1991 and aimed at young fashion lovers. Perfect for festivals and summer holidays, the range has a laid back and fun feel - with prices to match. Giving key trend pieces the '90s treatment, Pull&Bear's new collection features dresses from £29.99 and shorts £22.99. The range is full of distressed denim, comfortable but chic jersey dresses and edgy outerwear. Pull&Bear's clothing is much more casual than Zara's and includes youthful garments like this long sleeveless dress, which costs £17.99 Oysho is also owned by the umbrella company but focuses just on lingerie, beach and swimwear lines (Paisley print dress, £39.99) Oysho is owned by the same group but focuses solely on lingerie and swimwear - but with the new underwear as outerwear trend, you can certainly get away with donning one of its glamorous cover-ups on a night out. Created in 2001, Oysho's lingerie, beach and swimwear lines channel a trend-led philosophy that's young, fun and feminine. Asos, which stocks the line, says shoppers will fall in love with its lingerie sets, laid-back loungewear and sugar-sweet swimwear. Created in 2001, Oysho's beachwear is young, fun and feminine (short embroidered crepe jumpsuit, £39.99) Stradivarius targets a customer below the age of 35 and its collection is full of colourful print dresses and Zara-esque separates (left: Long low-cut dress, £29.99. Right: Striped poplin dress, £19.99) Stradivarius is also part of the same group, and specifically aimed at women under 35.
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